We've just got back from a great couple of days at Europe's leading marketing event, B2B Marketing Expo, where over 15,000 visitors attended to see 1,000s of Europe's top suppliers as well as 500+ seminars and masterclasses.
Embracing Innovation: Sprint Weeks and Emerging Technologies
Our commercial director, Craig Gilchrist hosted two seminars in theatre 11, which we sponsored.
The Eden Agency sponsored theatre hall
Craig discussed the power of failing fast, quick thinking and rapid prototyping with the Eden Agency Sprint Week.
Craig's slides
The slides for Craig's talk can be downloaded here, for free.
Craig's talk in full swing
Sprint Weeks
The main reason we attended was to show companies and individuals how they can elevate their business by overcoming challenges and achieving goals. We told visitors about the Eden Agency Sprint Week and what benefits it can offer:
- Save time
- Save money
- Rapid results
- Reduce risk
- Gain stakeholder buy-in
- Impress potential investors
- and many more...
The Eden Agency 'Sprint Lab' booklet
Brainwave game
For this event, we designed and built a game specifically for B2B Marketing Expo. The game made use of the NeuroSky Brainwave Mindwave kit. You can purchase the headset here*.
The headset sensed your brain activity through your brainwaves. The harder you concentrated, the quicker you would blow the balloon up! If you want to find out more about this technology, email Craig.
Agency of the Future award
Eden Agency was selected as a finalist for the Agency of the Future award at this years annual B2B Marketing Expo Awards. Bridie pitched in front of the judging panel, which featured experts from Nokia and Prysm. We didn't win but were informed we came in the top 3, whoop! Congratulations to PMYB, the only Chromo-influencer agency in the world!
Bridie telling the panel why we are the Agency of the Future
More photos
Here's some more pictures from the event
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