Storytelling for Boofle with character modelling and animation

Boofle is a much-loved greetings cards character found in a number of UK stores, such as Clintons and Tesco. We first started working with UK Greetings, the creators of Boofle, in 2012 when they required their first Boofle mobile app and we’ve been bringing him to life in various digital forms ever since.

Boofle has thousands of adoring fans and collectors and the guys at UK Greetings have always wanted to bring him to life in storytelling videos. As part of a VR project for an event, we created and rigged a high-fidelity 3D model of Boofle and his home, which paved the way for the videos that UK Greetings have always wanted.

The brief: Let us tell seasonal stories with Boofle for our Facebook and YouTube fans.