The Eden Branding Workshop

Tailored for both new brands and established brands. Take your brand to new heights with the Eden Branding Workshop.

Eden Digital Agency employees stood around a table that is filled with notes during the Eden Sprint Week, which is a UX design sprint workshop.

Your brand is vital to the success of your business. It’s usually the first thing a potential customer will see. Your brand influences their initial feelings about your business and the products and services that you offer. It can also be a key determining factor in how much they are willing to pay. Our branding workshop will help you better understand your business’s identity, empowering you to make better business decisions that won’t damage your brand positioning.

Benefits of a branding workshop

Participating in one of our branding workshops can provide a host of benefits, including:

  • Unlock brand potential
  • Renewed clarity, focus and confidence in your brand
  • Gain new and valuable insights into your brand and business
  • Align your brand more closely with both new and existing audiences
  • Improve the internal understanding and culture of your business.

The branding workshop process

Our workshop can be broken down into three key aspects or phases: Core, Positioning and Persona.

The Core looks to determine your brand purpose, what your vision is and what values are important to you. These are the key foundations of your brand, which we’ll use to guide us through the workshop.

With the brand’s Core now in place, we look to establish your Position. We first look to define who your target audience is and diagnose any potential disconnect with your existing one. Then, we identify and analyse who your competitors are. After this, we look to determine what activities can be performed to help boost awareness to your demographic.

We now look to take all we’ve learned and create a Persona for your brand. This persona will help guide you on how to best utilise your brand going forward, it will also give you the tools to communicate with your target audience more effectively.

What next?

With the workshop complete, we’ll provide you with an initial Brand Book. This represents the findings that captured the essence of your brand; purpose, values, vision, target audience, etc. You can then share this document internally within your business so staff and stakeholders can start to understand your brand better and therefore communicate this more effectively to your customers.

With this Brand Book in place, we can start crafting or refreshing your brand identity with a clear pathway of what you want to achieve for your business and your brand.

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